BRAND IDENTITY DESIGN (BRANDING)
Brand Identity Design is also called Branding. A brand is the perception of a company. It’s your reputation and what people think of your business. A subset of a brand is the brand identity (also called corporate identity). The tangible elements to represent your company make up its identity design.
Our clients are part of the team that assists in creating a unique brand identity.
The first step in the design process is finding and discerning preferences through questionnaires or interviews.
We may ascertain if your company or service is best served through a modern or traditional design? Elegant or casual? Simple or complex? Colorful or monochromatic? Fun or corporate?
The second step is to research your competitors. We want your brand identity to be unique from your competition. Then we will create a suitable brand identity to make your business attractive and memorable.
Brand Identity Design Elements:
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Logo
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Brand Guideline including color palette and fonts
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Stationary (letterhead, envelope, business cards, mailing label, etc.)
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Packaging
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Uniforms
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Signage
 Scientific and Strategic insightsBrand identity and web site for a medical content provider |  AltusGroupBranding and design for a architectural building product |  E•teBrand identity, design and packaging for a Japanese lifestyle store |  High Concrete GroupBrand identity and graphic design for a manufacturer of architectural precast concrete |  Forex JapanBrand identity and marketing for a shipping and remittance company in Tokyo |  The Yip Harburg FoundationBranding for a non-profit foundation |
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Logo Design
One of the first orders for any new business that wants to begin a viable branding effort is to establish a graphic expression in the form of a mark, logo, or logotype. This logo will be the foundation. Other elements of a branding campaign will follow suit.
Please browse samples of logos we have created for our clients over the years.
